3 YouTube Metrics Worth Tracking

3 YouTube Metrics Worth Tracking

When analyzing your video performance, go beyond simply counting the number of views. YouTube SEO Experts metrics can tell you a lot about what works and what doesn’t, and they can help you make improvements that can have real impact.

Optimize Your YouTube Video Views for Maximum Reach

Watch time is an especially important metric because it shows how long your viewers are engaging with your content. This is a direct reflection of how well your videos hold viewers’ attention and whether they’re entertaining, informative, or just fun to watch. A high average watch duration can also signal to YouTube that your content is relevant and worthy of promotion (i.e. appearing in search and suggested videos).

The metrics to look for include click-through rate, average view duration, unique viewers, videos per playlist start, and views by device. The latter can be helpful for determining what type of video content your audience likes to watch on the platform.

Viewer retention metrics are another valuable metric to consider, as they show you how long your audience is staying engaged with your content. This information can help you identify potential lulls in your videos and find ways to keep your audiences’ interest.

YouTube also provides a breakdown of the sources of views for each video. If you see that a significant percentage of your viewership is coming from YouTube search, it may be time to do some additional keyword research and optimize your videos’ titles and descriptions. On the other hand, if your videos aren’t getting much traction from social media or external sources, it might be time to try new promotional strategies.